Tom Taraci is the CEO of Taraci Motivation, a leader in incentive marketing since 1982.

Tom is best known for his breakthrough innovations in the incentive marketing industry, which includes launching the first online incentive program for Merrill Lynch, creating the first global incentive program, and developing the first incentive marketing app for Facebook. Tom also publishes the Taraci Collection, a compendium of the best-of-the-best incentive gifts, which is available online and in print.

Previously, Tom was hired by Ross Johnson, Chairman of Nabisco Brands, as Director of Corporate Promotion. Tom was responsible for the Dinah Shore Golf Tournament, and Team Nabisco, a celebrity athlete department that was used to promote and support the brands.

Tom has worked in sales for National Presto Industries and Dow Chemical, as well as in marketing and promotions at National Distillers.

Tom received his BBA from CUNY City College (at the time known as the Harvard of the Proletariat), and he attended the graduate school for marketing at St. John’s University.